B&N Anticipates Bright Digital Future
Barnes & Noble has super-high hopes for the future of the digital side of its business.
Publishers Weekly reports the retailer expects its sales of ebooks to skyrocket from about $250 million in 2010 to over $2 billion in 2015.
That’s according to CEO William Lynch, who spoke at a meeting for investors earlier this month.
And while ebook sales are expected to keep climbing, B&N anticipates print book sales will head in the opposite direction – dropping from about $3.6 billion in 2010 to about $2.8 billion in 2015.
The silver lining in that sober news is that B&N believes its share of the print book market will grow from an estimated 17 percent in 2010 to 20 percent in 2015. That’s due to the closing of Borders.
The book retailer also expects to see sales gains when it comes to its Nook devices and content, such as ebooks, magazines and apps.
