Simon & Schuster Launches Ebook Imprint
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| Carrie Lofty’s digital novella from Pocket. |
Simon & Schuster has relaunched Pocket Star, but now the mass market line is an ebook-only imprint.
Pocket Star will feature both bestselling and debut authors in women’s fiction, romance, thrillers, urban fantasy and mystery.
While the revamped line will feature old titles, most will be new, according to the company.
“Similar to how mass market has served as a platform to develop future hardcover authors, it is our mission to use Pocket Star’s new digital-only format to establish new voices in the marketplace,” says Louise Burke, executive vice president and publisher of Pocket. “An ebook imprint is flexible, cost-effective, cutting-edge and makes sense in today’s marketplace.”
According to Publishers Weekly, Lauren McKenna, Pocket executive editor, is the editorial director of Pocket Star and will oversee all content.
The prices of the ebooks will vary.
