Random House Partners with Video Game Maker

Random House is expanding its interest in the videogame business by partnering with game producer THQ.

According to the Wall Street Journal, the collaboration tests the idea of “transmedia” – original storytelling that spreads across a variety of formats.

The Wall Street Journal reports “The two companies said they intend to create a wide spectrum of original works that include novels, graphic novels and digital books, as wells as online, console and mobile-phone games. Hollywood may participate as well.”

The ideal scenario would have Random House publishing a blockbuster book which lends itself to a Hollywood movie, videogame and toys.

It would probably be 18 months before any joint Random House-THQ venture hits the market. 

Read the full article HERE.